You’re asked to put out a press release calling a not-yet-approved product ‘an innovative treatment.’ What do you do?
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What the interviewer is looking for
Your compliance instincts — always checked in sales, medical and marketing roles.
Answer points
- Promoting an unapproved medicine can breach the rules (example: the UK PMCPA ruled against a Lilly press release).
- Alternative: reframe it as factual corporate or clinical news, reviewed by medical, legal and compliance.
- Attitude: say that sticking to the rules under pressure protects the company and the brand in the long run.
Based on: Issue #18 · One company, three battlegrounds — same week, same headline name
